Making the choice of a bulk SMS gateway provider, regardless of whether it is for transactional OTPs and SMS updates or for promotional messages, demands more severity than straightforward price comparison. Always have one thing in mind and that is your SMS Network Marketing campaigns will completely depend on a number of factors including uptime, delivery speed, delivery rate, compliance, scalability, support, customization options, and security. What’s more, it is necessary for you to have an account for different hidden payments along with API and UI limitations that increase the overall rates either directly or indirectly. It might be quite tempting to be able to save some money by going for poor quality bulk SMS solutions. But, it is also worth noting that the sloppy delivery of SMS might result in higher costs that come from lost transactions and lost consumers.
Factors to Consider
Considering the above circumstances and end-results, it makes sense to carefully evaluate a number of factors influencing the effectiveness of your bulk SMS campaign. SMS gateway providers that offer magically low rates generally do not have the ability to be of good help to their consumers. In fact, their low rates reflect completely insufficiency in investments made in telecom, infrastructure, product features, and consumer support. Some of the most important factors that need to be considered when making the choice of a bulk SMS gateway provider are as follows:
Go for Providers Offering Maximum Delivery Rates
Always try to go for the services of a bulk SMS provider that promises top-quality delivery rates along with ultra-low latencies for all the SMS messages. Also, make sure that your provider is fully compliant with standard regulations that have been put in place. Going for maximum delivery rates is important because there are many SMS providers that are generally connected to single aggregators or operators through a rudimentary bulk SMS gateway. This probably means that any glitches in connectivity can result in several glitches across the day. The end result would be missed or delayed SMS or lost transactions.
Indulge in SMS Campaigns that are Loved by Consumers
Your bulk SMS provider should have the ability to easily creating customized and powerful SMS campaigns directly from the web user-interface. Regardless of whether it is sending SMS in regional languages, personalizing texts through merge fields, staggering or scheduling the pushes or attaching images and files, your bulk SMS gateway provider should have the potential of carrying out all the above-mentioned functions. Your provider should also offer you the ability to create and sending personalized coupons, surveys, and tickets.
Powerful APIs for Convenient Integration
The SMS APIs provided by your provider should go beyond send SMS functionality. They must give you the ability to fetch delivery reports, scheduling campaigns, receiving SMS and pulling results from surveys and mobile forms. Your provider should also offer you extensive API documentation along with sample codes that can be widely used in different programming languages. All these functions will probably help with faster market, deeper integration and lower growth effort.
